at the lab
Syntax at the Lab: Redesign Arabia
Exploring the role of design, design thinking and designers in a post-revolutionary Arab world

11 – 31 October 2011

While the recent upheavals in the Arab world have started to change the political reality of the region, the Arab reality today is marked by a legacy of decades of unsustainable development, neglect and cultural and aesthetic decline. ReDesign Arabia is an initiative to activate Arab designers across disciplines to play an active role in re-imagining and redesigning the Arab reality. Can Arab urban designers, architects, product designers, technologists and visual designers become a force for positive, tangible change in their countries?
Ahmad Humeid started his first design studio in 1991 while studying architecture at the University of Jordan. In the 1990s he led design and technology efforts at various pioneering publishing, consulting and web ventures in the Middle East. His Amman-based company, SYNTAX, is a brand, design and innovation firm. In 2008 SYNTAX created the first branding system of Jordan's capital, Amman.